Nonprofit Website Cost Calculator

The Essentials package provides the core foundation for a WordPress-based website. WordPress is a popular choice due to its widespread use, cost-effectiveness, and ease of management. This platform allows for readily available support and a large pool of employees familiar with its operation.

Development includes improved site architecture, informed by website analysis, to promote user engagement through intuitive navigation. The focus is on minimizing clicks required to access information. This package follows best practices for website performance, security, and accessibility, utilizing clean code, secure plugins, and WCAG 2.2 AA standards. Responsive design is standard, ensuring consistent display across all devices.

Essentials includes the following template pages:

• Homepage
• Staff Page
• Contact Us Page
• Donate Page
• Programs or Initiative Page
• Universal Template Page (i.e. About Us, History, Media, Openings, etc.)

These templates provide a solid starting point for your website content. Reusable components are also incorporated for future site expansion. Video tutorials are provided for website management and staff training.

Adding a fully functional blog to your website provides a powerful platform for sharing your organization’s stories, insights, and impact. A blog is a valuable tool for nonprofits, improving search engine optimization (SEO), establishing thought leadership, fostering community engagement, and driving traffic to your website.

This feature includes a blog landing page showcasing recent posts and a search field for easy navigation to older content. Individual blog post templates ensure a consistent and professional presentation of your articles. The blog integrates seamlessly with the overall website design and includes features such as categories, tags, and author profiles to enhance organization and user experience. Social sharing buttons are also included to promote wider distribution of your content.

A private, members-only area to your website fosters a stronger sense of community and provides exclusive access to valuable resources. A member portal allows you to offer an insider’s perspective on your organization’s work, strengthening engagement and promoting deeper connections with your members.

A dedicated organized space on your website for storing and sharing valuable digital content with your audience increases user engagement. A resource library centralizes downloadable materials like PDFs, guides, videos, and templates, making them easily accessible to users. This feature typically utilizes plugins that provide easy uploading, categorization, filtering, and search functionality, allowing visitors to quickly find the resources they need. Access to resources can optionally be restricted, requiring users to provide their email address, enabling lead generation and enhanced engagement.

This option integrates your website with Salesforce, automating the process of capturing leads. By embedding a web form on your site, visitors can submit their information, which is then automatically transferred to Salesforce as a new lead record. This streamlines lead capture, improves data accuracy, and facilitates timely follow-up with potential supporters or donors. The form can be customized to collect specific information relevant to your organization’s needs.

Integrating your website with Shopify provides tools for fundraising, brand promotion, and online store management. Shopify facilitates the creation of an online store for selling merchandise or other items, further promoting your brand and generating revenue.

Search Engine Optimization (SEO) is crucial for improving your website’s visibility and driving organic traffic. By optimizing your site for search engines, you increase the likelihood of appearing higher in search results, attracting more visitors who are actively looking for information or services related to your organization. This leads to greater brand awareness, improved user experience, and a stronger online presence. This service identifies and addresses technical roadblocks that can prevent your website from achieving higher search rankings, often revealing simple fixes that lead to dramatic improvements.

This service includes, but is not limited to, a 25-point checklist and report covering the following:

1. Test mobile responsiveness against Google current requirements
2. Test page-load speeds against Google best practices
3. Install and configure Google Analytics with demographics
4. Install and configure Google Search Console, checking for errors
5. Set preferred domain in Google Search Console
6. Connect Google Analytics and Search Console
7. Review and test HTTPS configuration
8. Add “nofollow” attribute to external links as needed
9. Add Bing meta tag for Bing Webmaster Tools verification
10. Add updated sitemap.xml
11. Check and customize 404 error page
12. Enable friendly URLs (permalinks)
13. Implement canonical meta tags
14. Review site content structure (siloing)
15. robots.txt file
16. Set naming convention for images
17. Review site/page load time performance
18. Exclude internal IPs from Google Analytics
19. Exclude bot and spider traffic in Google Analytics
20. client’s email as an administrator in Google Analytics
21. Configure conversion tracking in Google Analytics
22. Set up Google Analytics traffic alerts
23. Google Search Console and Bing Webmaster Tools
24. Update privacy policy to include Google Analytics demographics data
25. Implement schema markup

Adding a dynamic events calendar to your website provides a central hub for communicating upcoming events to supporters, volunteers, and donors. An events calendar improves accessibility by allowing visitors to easily see upcoming activities at a glance. It increases engagement by showcasing events in a visually appealing format, encouraging exploration and participation. This feature enhances communication, fosters a sense of community, and can drive increased website traffic. Furthermore, it provides a valuable platform for promoting fundraising events and encouraging donations.

This option adds multilingual capabilities to your website, enabling you to reach a broader audience by presenting your content in multiple languages. A multilingual website significantly increases engagement by allowing visitors to connect with your message in their native language, building trust with diverse communities, and improving accessibility. This can lead to attracting more donors and volunteers from different backgrounds. Expanding your reach through multiple languages demonstrates inclusivity and enhances your organization’s credibility. It also offers SEO benefits by targeting keywords in different languages, potentially increasing website traffic.

By adding a discussion board to your website, you’re creating a dedicated space for supporters, volunteers, and beneficiaries to connect, engage, and share ideas. A discussion board fosters a stronger sense of community by allowing individuals passionate about your cause to interact with one another, share experiences, ask questions, and contribute their insights. This increased engagement leads to a more vibrant online presence for your organization. The discussion board also provides a valuable platform for collecting feedback, generating new ideas, sharing knowledge, recruiting volunteers, and building advocacy around important issues.

Six months of effective management of Google Ads (formerly AdWords) campaigns is provided, ensuring maximum reach, efficiency, and compliance with Google’s Nonprofit Ads program guidelines. Expertise is needed to structure and optimize campaigns for maximum results.

Our services include:

• Strategic keyword research to target high-performing and relevant search terms.
• Ad copywriting and testing to create compelling messages that drive engagement.
• Budget monitoring three times per week to ensure optimal ad spend.
• Bid strategy management to maximize clicks and conversions within budget constraints.
• Keyword efficiency analysis to remove under-performing terms and prioritize high-value opportunities.
• Campaign performance tracking and reporting with actionable insights.
• Ongoing optimization to refine targeting, placements, and bidding strategies.
• Compliance management to ensure adherence to Google’s Nonprofit Ads program rules.

Through hands-on management and a data-driven approach, the technical details are handled, allowing you to focus on your organization’s mission. Campaign aspects are refined to achieve maximum impact while leveraging Google’s advertising grants to their fullest potential, regardless of whether the goal is to drive donations, increase website traffic, or raise awareness.

This option adds subtle, purposeful animations to your website, capturing attention and holding your viewer’s eye in a memorable way. Website animations enhance the user journey, increase engagement, and highlight important calls to action. Animation can improve the overall website experience without sacrificing site speed or accessibility. These subtle animations are designed to complement your website’s design and reinforce your brand identity.

This option adds a secure, dedicated portal for your board of directors, streamlining communication and governance processes. A board portal simplifies meeting preparation by allowing for easy distribution of agendas, reports, and other documents, as well as facilitating pre-meeting feedback. It also supports post-meeting follow-ups. This secure online space provides board members with instant access to up-to-date information through role-based access controls. By centralizing communication and information sharing, the board portal reduces the risks and costs associated with traditional paper-based methods, enhancing efficiency and collaboration.

This option integrates an AI-powered chatbot into your website, offering 24/7 availability and personalized interactions. AI chatbots can be trained to answer organization-specific questions, allowing visitors to explore your resources and learn more about your mission. They can also be used to guide users through the donation process, answer FAQs, and collect valuable feedback. AI chatbots can significantly enhance your organization’s online presence, increase conversions, and improve the user experience.

A custom-designed HTML email template, matching your new website design, empowers you to create visually appealing, consistent, and professional emails. A well-designed HTML email template allows you to effectively communicate with donors, volunteers, and supporters using features like branded headers, images, buttons, and clear calls-to-action. This enhances engagement and drives desired outcomes, such as donations or event registrations. Using a pre-designed template saves time compared to building each email from scratch and ensures consistent branding across all communications. It also allows for data-driven optimization, as you can test different layouts and elements to improve open rates and click-throughs.

Having an interactive annual report for your website provides a dynamic and engaging way to share your organization’s accomplishments, impact stories, and financial information with stakeholders. An interactive format allows for a more immersive experience than a traditional printed report, capturing attention through visuals, videos, infographics, and data visualizations. This increased engagement fosters greater understanding and can lead to increased donations and support. An interactive annual report also expands accessibility and reach through online sharing, enhances storytelling potential by showcasing real-world impact, provides data-driven insights through user-controlled exploration, and cultivates donor trust through transparent reporting.

Migrating a website, especially for a nonprofit, can be a complex undertaking. Due to the potential volume of content, sensitive donor data, integrations with other systems, and the critical role your website plays in fundraising and outreach, meticulous planning is essential. Without seeing your current website, we cannot provide a precise cost estimate for migration. However, to give you a general idea, we’ve outlined four levels of effort involved in website migrations. These levels are based on the typical complexity of the migration project as well as the time required to complete it. The older and more complex your current website is, the more likely it will fall into one of the higher levels.

Level 1: Basic Migration
This level typically involves migrating a relatively simple website with a small amount of content, straightforward design, and few integrations. The migration process primarily focuses on moving content and files to the new platform.

Level 2: Standard Migration
This level covers websites with a moderate amount of content, more complex designs, and several integrations. It requires more planning and attention to detail, including data mapping and potential content restructuring.

Level 3: Advanced Migration
This level involves migrating complex websites with large content volumes, custom functionality, multiple integrations, and potentially outdated systems. It requires significant planning, technical expertise, and careful management of data and integrations.

Level 4: Complex Migration
This level encompasses large, complex websites with extensive content, intricate integrations, sensitive data, and custom-built features. It demands a highly specialized team, rigorous testing, and meticulous planning to ensure a smooth transition with minimal disruption.

Because each migration is unique, we strongly recommend a consultation to assess your specific needs and provide an accurate cost and timeline for your project. This evaluation will consider factors like content volume, data sensitivity, integrations, design complexity, SEO considerations, and more.

Custom coding allows for the development of highly tailored features and functionalities that precisely match your organization’s unique needs. This enables you to optimize fundraising, volunteer recruitment, event management, and donor engagement, creating a more user-friendly and impactful online presence. Because each custom coding project is unique, pricing will vary depending on the specific needs of each organization. To give you a general idea of cost, we’ve outlined four tiers below that reflect varying levels of scope and investment.

Level 1: Basic Customization
This level typically involves minor modifications to existing website functionality or the integration of simple custom features. Examples include small design tweaks, basic form enhancements, or simple API integrations..

Level 2: Standard Custom Development
This level covers the development of moderately complex custom features, such as enhanced donation forms, event registration systems, or volunteer sign-up tools. It requires more planning and development time than basic customization.

Level 3: Advanced Custom Development
This level involves building complex custom applications or integrating with multiple systems. Examples include custom membership management systems, peer-to-peer fundraising platforms, or interactive campaign dashboards.

Level 4: Complex Custom Development
This level encompasses highly complex, custom-built solutions, often involving unique integrations, data processing, or specialized functionality. It requires a highly specialized development team, rigorous testing, and detailed project management.

We strongly recommend a consultation to discuss your specific needs and provide an accurate cost and timeline for your custom coding project. This evaluation will consider the complexity of the desired functionality, the level of integration required, and the overall scope of the project.

Adding dedicated template pages to your website makes for a richer user experience. These customized templates help improve site navigation, enable targeted messaging, and tailor content and calls-to-action for specific audiences.

Additional template pages provide opportunities for enhanced storytelling, sharing impactful testimonials, stories, and success cases related to your programs and initiatives. There are many ways additional template pages can best serve your organization’s needs.

Additional forms on your website increase engagement by providing easy ways for donors, volunteers, and supporters to interact with your organization. They streamline donations, capture targeted information for various purposes like volunteer applications and event registrations, and build a detailed supporter database for personalized outreach. Accessible forms encourage action, enhance user experience, and simplify interaction, ultimately strengthening your organization’s connection with its audience.

Diverse content types, including news, articles, press releases, and video, strengthens your online presence and helps communicate your mission. Strategic content implementation, with a focus on ease of management, enables eye-catching storytelling, demonstrates transparency, improves SEO, and engages supporters. Select the content types that are best suited to your organization.

Your messaging is, literally, mission-critical — and your website sets the standard. From stakeholders and donors to the press and the public, your audience relies on your web presence to learn and take action. With meaningful headlines, actionable CTAs, and scannable body text (for an easier reading experience), you deliver targeted messaging that attracts and keeps eyes on your website, giving you a greater opportunity to tell stories, inform, educate, engage, and inspire.

Your homepage is the heart of your messaging. It’s the ideal space to provide an overview of your organization, including sections to represent various critical pillars (e.g., donors, volunteers, events, about, etc.). Due to the unique nature and needs of each organization, copywriting costs will vary. Estimates can represent web pages that contain headlines, subheads, CTAs, and minimal body text, along with subject-matter support provided via interviews with leadership and existing materials within an organization.