Can ‘serious’ be ‘seriously fun’? You bet it can.

When a client comes to you with a topic like media influence and teen pregnancy, you might assume that the end result will be a dry, dusty tome that no one reads. But you would be wrong. In this case, our client knew the content of this report was a little…less exciting…so they asked for something fun and colorful to lighten up the copy. We took that directive to heart. Using colorful “media-themed” monsters, we packaged this full-length, serious report in a lighthearted way that also met the organization’s branding needs. And we also chose a sustainable paper, which saved nine trees, prevented the emission of 437 lbs. of greenhouse gases and preserved nearly 4,000 gallons of wastewater. Not bad.