Marrying form to function results in a perfect union.

In the interest of stepping away from the expected, we tried something different with the Cancer Support Community’s annual report: using an editorial style, we displayed their achievements in a way that truly showed off how patient-focused the organization is. Each year’s report differs slightly, but all retain the same fundamental branding elements—so all the reports tie together nicely but stand alone as well. The cohesive look and feel married to the authentic, approachable tone made these reports a top donation generator for the Cancer Support Community.