Filling the gaps.

HealthWell Foundation is a small organization with a big heart and a big mission: reduce financial barriers to care for underinsured patients who have chronic or life-threatening diseases. This simple, concise annual report demonstrated HealthWell’s model of keeping operational expenses low in order to focus the bulk of their resources on those patients’ needs. Combining corporate facts and figures with anecdotes from clients reflects the balance HealthWell strives for in managing their work. And we sized the report at 7” x 9”—slightly different-than-normal dimensions to make sure HealthWell’s annual report had impact from the moment you looked at it.