Brand creation for one of the year’s largest non-profit mergers.
When The Wellness Community merged with Gilda’s Club Worldwide to become the Cancer Support Community, the world’s largest employer of psychosocial oncologists, they needed a new look. For the millions affected by cancer, this global network of personalized services and education offers the highest-quality support—through community-based centers, hospitals, community oncology practices and other non-profits, as well as online. So Design Positive had to create an identity to reach many audiences in many media forms. Here’s a look at how this brand is unfolding.