Broadcast Media: Be Heard Everywhere
Broadcast media goes way beyond TV. With social media and the ever growing touch points a company can have to not only be heard but also interact with it’s audience. Broadcast media is a fast growing opportunity that’s shifting and be re-defined daily.
It is a mistake to think that television advertising is off-limits. There are many unique ways of getting on TV, even if you’re a internet-based business. Why? Because videos are more engaging, emotional, and persuasive. By being on TV you build trust—it makes a business seem like a serious and authentic player in its industry. It gets seen my millions of eyeballs. It demands attention and less likely to be ignored—most people will be almost forced to watch your ad.
It’s more affordable and is easier to make since we’re only dealing with sound. They can be more local in nature and thus more lucrative for any business or service that particularly serves a specific area. We can also cross market this type of audio advertising with online audio ads—podcasts, online music services, YouTube, social media channels, and so much more.
Podcasting is growing by leaps and bounds. We can help you find your tribe and have them follow you. Working together we can build your new podcasting brand, it’s voice, and build relationships with industry leaders that can be on the show to help elevate your brand. Then we can share snippets of podcast episodes on social and other audio streaming services to bring visitors back to your brand. The possibilities are endless.
With hundreds of social media platforms to engage with, we can help your brand stand out by providing relevant content and visually engaging imagery. Not all platforms are the same and sculpting a specific experience for each media platform is critical. Let us review what’s working for you now and then serve up other options that may bring you more likes, comments, engagement, and, ultimately, brand followers.
Podcasting is the new radio